Foundations

AI Visibility Foundations

Plain-language guides on how AI changes search, why brands disappear from answers, and which signals influence visibility.

Category articles 5 articles in this section

These pieces help you move from general understanding to concrete monitoring, content, SEO, and PR decisions.

Who this helps

Anyone getting familiar with AI search and trying to understand why classic SEO alone is no longer enough.

Category articles

ChatGPT vs Gemini vs Claude vs Perplexity: how AI chooses brands

How AI chooses brands in practice comes down to three differences you can check: which search index or providers a web-enabled answer uses, whether it displays sources, and whether its…

Kozak walks to a shop along a path of chat bubbles

AI search vs Google search: how the buyer journey changes

AI search vs Google search can describe different formats within one buyer journey. In an AI answer, a buyer may compare options, build a shortlist, and see cited sources before visiting a…

Kozak compares two gauges for SEO and AI visibility

How to measure AI visibility: metrics alongside SEO

To measure AI visibility, use the same real-world prompt set and mark whether each answer mentions the brand, links to its site, or recommends it. Calculate mention share, citation share,…

What is AI visibility? GEO, AEO, and the role of SEO

AI visibility shows whether AI systems mention a brand or cite its website when answering questions about a category, service, or product. Hypothetical example: someone asks for a PPC…

Why is my brand not showing in ChatGPT? A diagnostic guide

ChatGPT may omit a brand when the question asks for an explanation instead of a recommendation, the relevant page is inaccessible to search, or public sources do not connect the company…

Related reading

Kozak marking AI bot requests in a server log

AI crawler log analysis: how to check AI bot traffic in server logs

For AI crawler log analysis, download 7 to 30 days of access logs, filter for bot names in the User-Agent, then group requests by bot, URL, status and date. Verify source IPs against the…

An IT services buyer builds a vendor shortlist from an AI answer

GEO for B2B and IT companies: how AI helps buyers choose a vendor

GEO for B2B means making sure that when a buyer asks AI to compare vendors, your company is described with accurate facts and evidence. GEO for IT companies starts with clear information…

Kozak sorting visits so ChatGPT traffic in GA4 has its own channel

How to track ChatGPT, Gemini, and Perplexity traffic in GA4

To track ChatGPT traffic in GA4, start with the AI Assistant channel in Traffic acquisition (Reports → Acquisition → Traffic acquisition). Google added it to the default channel group on…

Other categories

Practice and Methodology

How to choose prompts, read sources, find competitive gaps, and turn monitoring into SEO, content, and PR actions.

Open category 1 article

Market Research

Applied breakdowns of niches, brands, and sources that ChatGPT, Gemini, and Claude rely on in specific verticals.